Backstage Buzz: 'On The Spot' Brush Cleanser Captivates Makeup Pros at Fashion Week

ELIN Cosmetics' 'On The Spot' effortlessly cleans and revitalizes makeup brushes

ELIN Cosmetics’ 'On The Spot' is the secret weapon at Milan and Paris Fashion Weeks, used at prominent shows like Blumarine, Prada, Balenciaga, and Ann Demeulemeester. Created by celebrated Belgian makeup artist Sabine Peeters, 'On The Spot' has revolutionized the dreaded task of makeup brush cleaning.

As the name suggests, 'On The Spot' removes even the toughest makeup residues instantly. Simply spray the spot cleaner on the brush bristles, let it work its magic for a few seconds, and wipe the brush on a tissue or soft cloth. After only one minute the brushes are dry, ready to use or store away, saving professionals from dealing with dirty, unhygienic, and clumped makeup brushes.

Dissolving Stubborn Stains
Waterproof makeup or creamy products often present a cleaning challenge, but not for 'On The Spot'. For these tougher jobs, spray the cleaner into a container or onto a plate, dip up to a third of the brush bristles into the fluid, and wipe them clean. The outcome? Clean, disinfected brushes that feel brand new!

Conditioning Effect
'On The Spot' doesn’t just clean; it cares for your brushes, leaving bristles feeling delightfully soft and conditioned for every makeup application, ensuring a seamless and gentle glide on your skin with every stroke.

You Decide
To cater to everyone, 'On The Spot' is available in two versions: scented and unscented, with the latter being ideal for users with highly sensitive skin who are often overlooked when hygiene products are developed.

Travel Friendly
The must-have cleanser is available in two convenient sizes: 200ml and 50ml, making it travel-friendly, and ensuring your favorite makeup brushes are maintained, even while on vacation.

'On The Spot' is available exclusively on the ELIN Cosmetics website for €11,95 (50ml) and €19,95 (200ml).

See it in action:

ELIN cosmetics on Instagram: "Are you joining my friends with ‘Spotless Sunday’? It is the perfect moment to go through all of your brushes and clean them out before the new week is about to start! It will only take a few minutes, that’s a promise 🙌🏻🙏🏻!  #spotless #onthespot #cleanyourmakeupbrushes #brushcleaner #brushcleanser #elincosmeticsbelgium #belgianbrand #beautools"

About ELIN Cosmetics

Founded by makeup artist and beauty journalist Sabine Peeters, ELIN Cosmetics is the culmination of years dedicated to the beauty industry since 2007. Sabine, known for emphasizing the natural beauty and personality of clients, believes makeup should empower rather than create insecurities. This philosophy inspired her to launch a series of uplifting Instagram tutorials during the first COVID-19 lockdown, injecting color, fun, and confidence into the lives of her followers.

However, a persistent question from her audience prompted Sabine to action: “Where can one find durable, animal-friendly, and reliable makeup brushes?” Recognizing the importance of quality tools for precise and hygienic makeup application, Sabine leveraged her extensive experience to craft the ideal starter kit of makeup brushes, embodying durability, ethical manufacturing, and reliability, making ELIN Cosmetics a trusted name for both professionals and enthusiasts alike.

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For more information or requests, please contact:

Lorenzo Veppi

Lorenzo Veppi

PR Manager, CRAVE Agency

 

 

 

 

 

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